Improving natural SEO with backlinks

The principle of backlinks and link exchanges is, without a doubt, the oldest and most reliable means of obtaining, over time, a very good degree of SEO.

Netlinking : a strategy of today

Netlinking is a term that means 'creating links'. Today, it designates a very widespread marketing action. Creating links via a network of current sites makes it possible to target information traffic. In addition, search engines reward sites that get themselves talked about with even greater visibility.

Some technical advice for your Metabacklinks tool :
  • Construct your article by putting your strategic keywords at the top.
  • Write (or get a professional to write) original, attractive content, capable of appealing to the greatest number.
  • Include your strategic keywords in the title of your pages.
  • Give your backlinks names that are as effective as possible.
  • Progressively increase the number of publishing servers in order to attain the desired effect.
Improving the natural SEO of an Internet page or site

Improving the natural search engine optimization of an Internet page or site

In the world of indexing and SEO, there are two clearly distinct strategies : natural search engine optimization, obtained via HTML code, content and link exchanges, and sponsorised links. If you look at the results of a search on the site Google, for example, you will notice there are results on the left (natural positioning) and results on the right (sponsorised links). To improve your natural SEO, you absolutely must use segmentation :
  • Coding the site : reducing the pages, checking the conformity of the HTML tags, using tags such as H1, H2, B, STRONG..., repositioning certain blocks of text, choosing names for the backlinks, improving the ergonomics of the site, creating a site map, RSS flux, etc.
  • Filling in and updating the content : adding new, relevant and attractive pages, targeting with key words, new textual modifications, internal backlinks, putting a forum on line, etc.
  • Improving the Netlinking : enhancing link exchanges on similar themes, indexation from directories and targeted forums, etc.
If you do not feel that you are qualified for this type of work, do not hesitate to make use of a professional webmaster from an IT consultancy or a company specialised in SEO.


Developing titles for your backlinks effectively

Developing effective backlink titles as a means of improving your SEO.

A backlink is defined as a link from a site, X, that directs you back to a site, Y.
The title of a backlink is the visible form of the link. It can be placed in a text and made recognisable by means of blue, underlined lettering, or in an image surrounded by a blue edge.

In order to obtain optimised SEO for a specific group of keywords, there must be a maximum of sites, X, that make a link to site Y, whilst preserving a more or less identical link name and with the keywords featuring within the link. Let us take the example of a European property rental agency. If the aim is to be correctly positioned via the group of keywords "rent villa barcelona", this agency must inform the various sites X that they must make a textual link to site Y and, more specifically to the webpage concerning "rent a villa in Barcelona", whilst retaining the same link name or using another, essentially identical, name, such as "villa for rent in Barcelona".

MetaBacklinks makes 2 backlinks available to you for each article. If we go back to the example of the agency, that means that for each article published on our network, one link will point back to the site's homepage and another to the page of the site that is to be promoted.
In the Metabacklinks tool, the first backlink is created during registration of a file. The second backlink is created during the registration stages for an article (stage 4).

Here, as an example, are the 2 backlinks generated, placed beneath each article published :

1st backlink :
Name : European rental agency
URL : http://www.siteweb.com

2nd backlink :
Name : rent a villa in Barcelona
URL : http://www.siteweb.com/spain/rent-villa-barcelone.html

The main difference between your site and that of your rivals, assuming that the basics* are more or less identical, lies in the choice of name and the number of sites, X, that make the link to your page Y to be promoted. MetaBacklinks allows you to generate the right names for your backlinks, as well as to progressively increase the number of sites, X, pointing to your site and the pages you want to promote.

* type of creation, code validity, number of pages on line, site updates, date of creation of the site, number of visitors, etc.