Producing an effective press release on the Internet
A press release increases the credibility of your company, providing it with a certain status, building up long term communication and strengthening your image. You can write press releases for product launches, commercial operations, strategic recruitment drives, and so on. The impact of a press release is always measured in the long term.In order to target your objective better, and prior to any publication, we strongly recommend that you consult a professional copywriter who will help you write, proofread and, if necessary, translate your article. A key element for the success of your press release is the clear, simple language used in your article. Producing an effective press release on the Internet.
Optimising your articles for Google, Yahoo and Live Search
First, you must write your press release or article. Then, and only once you are perfectly satisfied with the result and the marketing catcher, you must try to optimise it for search engines. With only a few exceptions, the main "spiders" were developed along the same principles, although their baremes can vary in relation to a certain number of criteria. This produces different results from one search engine to another. For example, Live Search focuses on the target key words found in the middle of the page, whereas Google prefers to focus on the density of the key words and its legendary PageRank. Although their scales and algorithm are different, the basic principles remain the same - that is, a good density of key words, preferably situated in the titles, a good Netlinking network, attractive content, an ergonomic site, and so on. In order to correctly optimise each article and press release, MetaBacklinks has developed a 9-stage segmentation process to position you correctly on any search engine.Publishing your articles in 9 stages
MetaBacklinks is an SEO (Search Engine Optimization) tool, designed to easily improve your referencing and the positioning of your pages in relation to target criteria.Publishing your article or press release respects a very precise framework :
- Choosing a specific organisation file for your article (these files are of the same type as those that you use regularly on Windows or Mac)
- Full editing of your article or press release (preferably with the help of a professional copywriter)
- Using synonyms, or replacing blocks of text
- Selecting keywords from the edited content
- Creating and varying the TITLE tags (tags including the title of the page, the description of the article and the keywords provide search engines with the information they need to index the page correctly)
- Globally analysing the textual data stored
- Choosing an associated photo
- Choosing a video hosted on YouTube, DailyMotion or Google and Yahoo Video
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Publication offer chosen :
- Storage (storing the article prior to publication)
- Free (article published free on just 1 server)
- (publication of your article on all the pre-determined servers)
MetaBacklinks works in close collaboration with companies from the world of advertising, SEO and marketing. These companies can produce corporate videos and publish them on video hosters, write articles or professional press releases and translate them into a wide variety of languages, or revise your entire Internet site so as to make it more reactive on search engines. Associating a video with your press release.
Associating a video with your article or press release
Today, MetaBacklinks makes it possible to publish your press releases with a video explaining your service or your product by the intermediary of video host sites such as YouTube, DailyMotion, Google video, Yahoo video and many others.
- SEO with backlinks
- Connecting to your administrative account
- Press release
MetaBacklinks makes it possible to publish and circulate professional press releases on a large scale on a wide range of Internet sites. - SEO for Google MetaBacklinks is a natural and automatic search engine optimization tool using backlinks that has been designed for Web users and professionals.
- Partners MetaBacklinks forms partnerships with communication agencies, SEO specialists, copywriters, journalists and professional translators.
- AdSense income All users with a Google AdSense account can publish their articles and receive income from the advertising on a cost-per-click basis.
- Writers wanted ! We are currently looking for keen writers, in all fields, with their own blog or Internet site for publishing articles on our servers and thus increase their referencing.
- Search engines Search engines such as Google, Yahoo and MSN Live alone generate more than 85% of all Internet traffic.
- Class C IP addresses ≠ MetaBacklinks publishes your articles and returns backlinks to your site, from webzines situated on international servers with a different class C IP address.
