What is a search engine ?
There is a vast amount of information available on the Internet. In most cases, this information is renewed daily. A search engine is an essential tool that allows you to find your way around! A search engine is, quite simply, a specific programme that visits, indexes and sorts Web sites, so that you can find what you are looking for on the basis of different criteria and, in particular, groups of key words. Google, Yahoo and Live Search are the most popular search engines with Internet users and just these three engines generate more than 85% of the traffic on the Web !How does it work ?
No single search engine is currently capable of covering all the pages on the Web in a single day. Each engine thus adopts its own strategy for indexing and positioning the pages. There are more than 200 criteria or parameters that differentiate the results from one search engine in relation to another.Understanding the algorithm and the influence of search engines
The influence of the positioning of a page depends on several factors: the textual content, the construction and ergonomics of the site, the frequency of the visits and updates, the host formula, whether or not advertising space has been bought, the number of competitors, the purchase duration and diffusion of the domain name, etc.Of the hundreds of key elements specific to search engines, one of the most important is, without a doubt, the number of good quality links that other Webmasters direct from their site to yours.
These links, when written in code (the pure form of HTML tags), will have a major incidence on search engines, which will result in better positioning of your Web page on specific key words.
Some key figures :
- Search engines generate more than 85% of world Internet traffic.
- At the worldwide level, Google generates 55% of the traffic, Yahoo 23%, MSN Live 11%.
- Searches made with 1 key word represent 35%, 2 keywords 28%, 3 keywords 16%.
Effectively targeted backlinks
In terms of referencing, an optimal backlink (BL) is a link from an external site that directs visitors to one of your Web pages. To make this process perfectly effective, the link must come from a server that is different from your own, must be from a site on the same subject as yours and must be one-way. In order to increase your referencing and PageRank in a natural manner, your Web page must receive a certain number of backlinks that must be lasting and this number must increase over time. In this way, your Web site will remain relevant.
When the Buzz gets going…
But just what is the "Buzz" ?
The "Buzz", or word of mouth, is a phenomenon that is "as old as the hills". Despite this, it is booming and always at the centre of what's happening. It is a marketing technique that consists, as its name suggests, in creating a buzz around a new product, brand or special offer before it is launched officially. This is achieved by distributing, in a sparing and totally controlled manner, information or rumours that keep Internet users' curiosity aroused. Thanks to the development of the Web, word of mouth - which previously had a somewhat limited range of action - now benefits from the support of an ultra-powerful mouthpiece.
So what is "Buzz Marketing" then ?
Metabacklinks proposes a high-performance tool that allows you to indulge in "Buzz Marketing". The aim is to boost your referencing on search engines and optimise the positioning of your Web pages in the long term thanks to the use of backlinks (which direct Internet users back to your site). In practical terms, MetaBacklinks recommends that you segment and rework your article so as to produce several versions on a limited number of servers (instead of publishing one article on around fifty different servers). How to go about it: publish 5 articles on the same subject and publish each of them on a dozen servers or so. Remember: great oaks from little acorns grow! Your reputation will take shape, not on the basis of a single article, but on several well-targeted smaller articles…
MetaBacklinks has been developed to allow you to create and publish very high quality press releases or articles and to publish them on our international servers. This will save you from having to manage complex link exchanges with other Webmasters by yourself.
- SEO with backlinks
- Connecting to your administrative account
- Class C IP addresses ≠ MetaBacklinks publishes your articles and returns backlinks to your site, from webzines situated on international servers with a different class C IP address.
- SEO for Google MetaBacklinks is a natural and automatic search engine optimization tool using backlinks that has been designed for Web users and professionals.
- Partners MetaBacklinks forms partnerships with communication agencies, SEO specialists, copywriters, journalists and professional translators.
- Press release
MetaBacklinks makes it possible to publish and circulate professional press releases on a large scale on a wide range of Internet sites. - Writers wanted ! We are currently looking for keen writers, in all fields, with their own blog or Internet site for publishing articles on our servers and thus increase their referencing.
- Search engines Search engines such as Google, Yahoo and MSN Live alone generate more than 85% of all Internet traffic.
- AdSense income All users with a Google AdSense account can publish their articles and receive income from the advertising on a cost-per-click basis.
