Add a manager to your Google Business Profile

The quickest method in 2026. Sign in to Google with the account that manages your business, then simply type your business name into Google Search.

If the profile really is yours, a management panel appears at the top of the results, with your statistics, your reviews and your posting buttons. You are in the right place.

What has changed. Google removed its old separate dashboard for businesses with a single address. Plenty of tutorials online still show that screen, and it no longer exists. Everything now happens in Google Search and in Google Maps.

The address business.google.com still works and remains the right starting point if you manage several locations grouped together. On a single profile, it simply sends you to your management panel.

If Google cannot find your profile, it still needs to be created or claimed. Write to us and we will walk you through that step.

On a phone, the most comfortable route is the Google Maps app, the one you already have.

• Open Google Maps and check you are signed in with the right account, which the circle at the top right tells you.
• At the bottom of the screen, tap your Business tab. It only appears if a profile is attached to that account.
• You land on your profile, with the buttons to edit it, post and reply to reviews.

Good news for anyone who only has a phone. Unlike other Google tools, this screen works perfectly on mobile. You can do the whole thing from your pocket.

The old Google My Business app no longer exists. If you had installed it, it is no longer of any use. Google Maps has taken over its role.

From your management panel, look for the More menu, sometimes shown as 3 dots.

Then open Business Profile settings, and the People and access line. Depending on the version, that line is also called Managers or Users and access.

A word on wording. Google renames these screens several times a year. Trust the meaning of the action rather than the exact word. What you are looking for is the section that lists the people who have access to the profile, and it always sits in the settings.

You can now see the list of people who already manage your business, along with each person's role.

Take the chance to read it through. An old agency is often still there, years later. This is a good moment for a clear-out.

Click Add, or the button with the plus sign.

• Enter our address contact@metabacklinks.com.
• For the role, choose Manager. That is the level just below yours. It lets us post, reply and update, while keeping you the only person in charge of the profile.
• Confirm with Invite.

There are only 2 roles today, Owner and Manager. The old site manager role was removed by Google. If an older guide talks to you about 3 levels, it is out of date.

Only an Owner can add someone. If the Add button does not appear, your account is a Manager and not an Owner. In that case, the person who created the profile has to do it, or transfer ownership to you.

If Google rejects the address as invalid, it is almost always a space stuck to the front or the back of it. Type it out by hand rather than pasting it.

Our address appears in the list straight away, marked as a pending invitation. We accept it on our side, usually the same day.

If nothing has moved after 2 days, the email may have gone astray. Remove the line and add it again, which sends a fresh invitation. It carries no risk for your profile.

A few functions may stay greyed out in the first few days for a newcomer. Google takes up to 7 days to open everything. It unlocks on its own, and there is nothing to do.

You stay the Owner, always. To remove someone's access one day, you come back to this same list and delete the line. It is immediate, with no notice period and with no need to tell us.

What it sets off on our side. Your reviews no longer go unanswered, your special closing hours are up to date, and your news posts go out every week. That is the trio that lifts a profile in local results, see mastering customer reviews on Google Business Profile.