Account access
Create a Google Ads account
The time zone and the currency can never be changed. Google pushes you into creating a campaign far too early. The guide that saves you from starting your account again.
Your access
Your accounts, your access, your control.
What to create and send us before we start, in the order it needs doing. One step at a time, never a shared password, and you keep ownership of everything.
What it changes
Your access opened without a single password.
Getting your access ready is not an administrative formality. It decides whether your campaigns go live next week.
Before you startThe journey
What to gather before creating your business accounts.
Gather these before you open anything, and you will not have to stop halfway through.
The owner’s personal Facebook account
Everything starts there. A business Page does not exist on its own, it is always attached to a real person. That is not a flaw, it is how Meta is built.
A company bank card
It will be used by the ad account. It has to be verified, not merely entered, which often takes 24 hours.
A phone within reach
Several steps ask for a code sent by text message. Keep it beside you and you will move faster.
A computer, if you can
A few screens are too wide for a phone. If you do not have a computer, tell us, we will do it another way.
The right pace
One step at a time, whenever it suits you. Nothing technical on your side, Meta and Google simply take a little time to approve things.
No password at all
You will not have to share a single one. If a step seems to ask for one, stop there and call us.
The Meta foundationThe journey
Facebook business Page and Instagram account, in that order.
The only block where the order really matters. Step 1 unlocks step 4, so we do them in order.
1. The Facebook business Page
The starting point for everything else. Allow 15 minutes, and publish 3 or 4 posts before you run a single ad, a Page with no content inspires little trust, to Meta as much as to your clients.
2. The Instagram professional account
Only if you want to be present there. Switching to a professional account works from the phone as well as from a computer. Only the phone offers to link your Facebook Page during the switch, which saves a step.
3. Linking the 2 together
Your Facebook and Instagram messages then land in the same place. It is the most concrete day-to-day benefit on this whole page.
4. The ad account
With the verified card. Verify your personal identity beforehand too, that is what lets you take back control of your accounts if anything goes wrong.
5. Meta Business Suite
The free tool that brings it all together. Remember to invite yourself into your own business portfolio, that is the most common oversight.
6. Giving us access
The last step, and the quickest. You stay the owner, and you withdraw the access whenever you want.
AdvertisingThe journey
Google Ads account and LinkedIn company Page.
Depending on your trade, 1 of these channels is sometimes enough. We talk it through before you open anything.
The Google Ads account
To be there the moment someone is actively looking for what you sell. Allow 15 minutes. 3 settings are permanent, and we name them just below.
⚠ The currency and the time zone
They are chosen when the account is created, once and for all. Take the euro and the Paris time zone, those 2 settings never move again.
⚠ The campaign you are pushed into
Google pushes you to create a campaign during sign-up. Look for the Skip button. We build your campaigns together straight afterwards.
The welcome credit
Google regularly offers a credit to new accounts. Check that it has been applied before you confirm, it cannot be claimed afterwards.
The LinkedIn Page
Relevant if you sell to businesses, far less so to the general public. Allow 10 minutes, on a computer, with a square logo.
Access to your Google Ads account
Once the account exists, you open an access for us from Tools and settings. You stay the owner of the account and of its history.
The admin of your LinkedIn Page
The role that lets us publish and run your campaigns. It is given and withdrawn from the Page settings, in 2 clicks.
And the truth about LinkedIn
A company Page brings in almost no leads by itself. People follow people. What matters happens on the profiles of your leaders.
MeasurementThe journey
Google Business Profile, Analytics and Search Console.
This access tells you what your visitors actually do. It is what lets you know what to keep and what to stop.
The Google Business Profile
The most profitable of them all if you welcome the public. A manager is added in 2 minutes and you keep control of everything.
Audience measurement
It tells you what visitors do after the click. Without it, you know how many clicks you paid for. But never what they brought in.
The search console
It tells you what people type before they find you. It is the only source that gives the real words, not the ones we imagine.
The tag manager
It places measurement tools on a site without touching the site again, Google calls it Tag Manager. Only useful if you already have one, do not create it for us.
Why it really matters
Without this access we steer blind, and you pay for decisions made on a hunch. It is the invisible part that makes the rest profitable.
No risk for you
These are read or manage permissions, never transfers of ownership. You remain the sole owner of your data.
Your channelsThe journey
WhatsApp Business, calendar and access to your website.
An enquiry that arrives and that nobody sees is worth nothing. These connections decide what happens after the click.
WhatsApp Business
The professional version brings a business profile, quick replies and an away message. Free, and noticeably more serious in a client’s eyes.
⚠ Moving over from ordinary WhatsApp
Since 2025, your number can stay in the WhatsApp Business app while being connected to the tool that answers. So you do not lose your daily use of it. Take a backup first all the same, it keeps your conversations.
Sharing your calendar
So that bookings happen without you, including in the evening and at the weekend.
The address that receives enquiries
Pick the one you actually read, every day. That small detail decides whether an enquiry is seen the same day.
The website and the hosting
An account in our name on your site, never sharing yours. Hosting access is handed over with more care.
The key to your tools
So that your enquiries land straight in your CRM or your emailing tool, with nothing retyped by hand.
To send usThe journey
Your Page and account numbers, in a single message.
It is what saves us chasing you 4 times, and you reopening the same 4 screens.
Your Page number
In the business settings, Accounts section then Pages. Click your Page, the number appears under its name. Around 15 digits.
Your ad account number
Same route, Ad accounts section. If it starts with act_, send only the digits that follow.
Your business portfolio number
Right at the bottom of the left-hand column, under Business info. The number is at the top of the screen.
The address that receives enquiries
The one you open every day, not the one you created 3 years ago and never reopened.
The contact and their phone number
The person who will really follow up enquiries, with their first name, surname and direct number.
⚠ Never a password
Not one of these steps asks for one. If somebody demands a password in the name of an agency, it is not us.
The guides
21 guides for your accounts and your access.
Account access
Create a LinkedIn Company Page
The direct link, the 5 conditions LinkedIn checks, the logo in the right format, and the honest truth about what a Page really brings you. Step by step.
Account access
Create a Facebook business Page
Create your Facebook business Page, free of charge and in 15 minutes. The step-by-step guide, from the Page name to the action button, with nothing left out.
Account access
Create a Meta ad account
Create your Facebook and Instagram ad account, add your payment method and hand it to your agency. The step-by-step guide, with no shared passwords.
Account access
Create a YouTube channel for your business
Create your company YouTube channel with a Brand Account. The step by step guide to sharing it without giving away your Google password.
Account access
Create an Instagram professional account
Open an Instagram professional account or convert the one you already have. The step-by-step guide, free, without losing your followers or your posts.
Account access
Link Facebook and Instagram
Connect your Instagram professional account to your Facebook Page. The step-by-step guide, the method that works, and what to do when the button stays greyed out.
Account access
Add a manager to your Google Business Profile
Hand your Google Business Profile to your agency without giving away your password. The 2026 guide, from Google Search or from the Google Maps app.
Account access
Add a user to Google Analytics 4
Open access to your Google Analytics 4 without giving away your password. The step-by-step method, with the right role and the screens to look out for.
Account access
Add a user to Google Search Console
Open access to the Google Search Console API without sharing your login details. The step-by-step guide so your figures flow into your client area on their own.
Account access
Add a user to Google Tag Manager
Open access to your Google Tag Manager without giving away your password. The step-by-step guide, with the right permission level and the screens to look out for.
Account access
Add a user to WordPress
Open up access to your WordPress site without sharing your password. The step by step guide to creating a dedicated account for your agency, with the right role.
Account access
Add an admin to your LinkedIn Page
Hand your LinkedIn Page and your campaigns to your agency without sharing your login details. The step by step guide, you stay the owner of your Page.
Account access
Connect WhatsApp Business to an external tool
Let your agent reply on WhatsApp Business without handing over your phone. The step-by-step guide to connecting your number properly.
Account access
Create an API key on your CRM or your email tool
Connect your CRM or your email tool to your agents with an API key, without giving away your password. The step by step guide, explained simply.
Account access
Give access to your Google Ads account
Hand your Google Ads campaigns to your agency without giving away your login details. The 2026 guide. You keep your account and your payment method.
Account access
Share your calendar so appointments can be booked
Let your agent put appointments into your calendar, with no double bookings. The step-by-step guide, on Google Calendar as well as on Outlook.
Account access
Share your hosting and domain name access
Hand over access to your hosting and your domain name without risk. The step by step guide, with the screens of OVH, o2switch, Hostinger and Ionos.
Meta Business Suite
Share your Meta Business account with an agency
Handing your Facebook and Instagram ads to an agency without giving out your credentials is possible. Here is how to keep full control.
Meta Business Suite
Open a Meta Business Suite account on mobile
Meta Business Suite runs your presence on Facebook and Instagram. Here is how to open your account from your mobile, in 5 simple steps.
Meta Business Suite
Meta Business Suite, the free tool for Facebook and Instagram
Meta Business Suite, Meta's free tool for running Facebook and Instagram in one place. Strengths, limits, real costs and alternatives, our straight-talking analysis.
Your questions about the access to give an agency.
Only what concerns you. The Meta foundation is needed as soon as there is Facebook or Instagram advertising. The rest depends on your trade. If in doubt, do the foundation and the last block, and we will look at the rest together.
Both, depending on the step. WhatsApp Business is done in the app, on a phone. Switching Instagram to a professional account works on either, with an extra shortcut on the phone. The Meta business portfolio, the ad account, the LinkedIn Page and Google Ads need a computer, their screens do not sit well on a phone. If you do not have a computer, tell us and we will do it another way.
No, and this is the most important point. You stay the owner of everything, the Page, the ad account, the business profile, the website. We receive an access, the way an employee receives a badge. You withdraw it at any time, without asking us, from the very screens where you granted it.
Never. No step of this journey asks you to share a password. Everything goes through named invitations, which protects your accounts and lets an access be withdrawn without changing anything else. If somebody demands one in the name of an agency, it is not us.
That is normal and it happens often. Meta and Google rename their screens several times a year. What was called Business Manager is now called the business portfolio. Trust the meaning of the action rather than the exact wording. Type the keyword into the settings search bar. And if you still cannot find it, call us, it is quicker than pressing on.
Nothing stands in the way. Several partners can access the same resources, each with their own permissions. You do not have to remove your current supplier’s access to add us, and you alone decide who sees what.
Tell us beforehand. A Page cannot be merged with another, nor can an ad account, so a new Page starts again from 0 followers. The pixel, on the other hand, the small piece of measurement code on your site, can be recovered as long as the old account is not deleted too quickly.
From your business settings, People or Partners section, you remove the access in 2 clicks. Nothing breaks, and you lose neither your posts, nor your history, nor your audiences. Do it yourself, without asking anyone’s permission, it is your account.
This is a common situation and it is not normal. An account created by an agency under its own portfolio stays under its control, and you lose everything the day you leave. Ask for a transfer of ownership, Google allows it. If they refuse, create your own account, you lose the history but you are at home. With us it is always your account, never ours.
Where to start?
A straight conversation. No sales patter.
We build your site bespoke, and our AI agents keep it alive. Updates, content, search visibility, security, it all runs without you having to think about it once. You settle the broad direction, the AI carries it out. And you get your evenings back.