Link Instagram to a Facebook Page

The vast majority of blockages come from these 2 conditions.

• Your Instagram account has to be professional. A personal account cannot be linked. If not, follow the guide to create an Instagram professional account, 5 minutes.
• You have to be an administrator of the Facebook Page. The editor role is not enough, the link button stays greyed out.

Have your Instagram username and password ready, you will type them yourself.

Go to business.facebook.com and log in with the Facebook account that administers your Page.

Check at the top left that the Page shown is yours. The selector lets you switch.

The direct shortcut is business.facebook.com/latest/settings/instagram_accounts.

Through the menus, click Settings at the bottom left, the cog.

• Open the Accounts section, then Instagram accounts.
• Click Connect account.

A dashboard banner sometimes offers to connect Instagram. It leads to the same place.

If the label is different. The settings search bar finds the screen with the single word Instagram.

An official Instagram window opens. Enter your username and your password.

Instagram then asks you to allow access to your messages. Accept, it is what brings your Instagram and Messenger conversations together in a single inbox.

Click Confirm. If a screen offers to attach the account to your business portfolio, accept that too, it is the structure you will use for advertising.

If the link does not go through from the computer, take the opposite route, from your phone.

• Open your Instagram profile, then the 3 lines at the top right.
• Go to Settings, then to the part reserved for professionals.
• Choose Connect a Facebook Page and select yours from the list.

Another route on a phone, Edit profile, then Page, then your Page.

If your Page does not appear in the list, it is almost always the administrator role that is missing. Go back over step 1.

Go back to Meta Business Suite. The 2 logos, Facebook and Instagram, appear side by side at the top of the dashboard, and the follower count combines both networks.

Test the inbox. A message sent on Instagram should land in the same screen as your Messenger messages.

All that is missing is the advertising engine to run ads on both networks, in a separate account, described in our guide to the Meta ad account.

On the content side, the next question is what to post and in which format. Our guide to Instagram formats answers point by point.

Once the 2 accounts are linked, run them from Meta Business Suite, messages, insights and scheduled posts for both networks.

The direct link, and the 3 possible routes.

Direct link, the one that works most often
  https://business.facebook.com/latest/settings/instagram_accounts

Route 1, from Meta Business Suite (recommended, on a COMPUTER)
  Business Suite → Settings → Accounts → Instagram accounts → Add

Route 2, from the Facebook Page
  Page → Settings → Linked accounts → Instagram → Connect account

Route 3, from the Instagram app (backup method)
  Instagram → Profile → Edit profile → Page
            → select the Facebook Page

The check that the link is really active, and not just displayed.

The 30-second check

1. Open Ads Manager
   https://business.facebook.com/adsmanager
2. Start creating an ad, without publishing it.
3. In the Identity section of the ad, the Instagram account should appear
   in the list of available identities.

If it does not appear, the link is incomplete, even if Business Suite
shows the account as connected. This is the most frequent case, and it
almost always comes from the missing administrator role on the Page.

⚠ Do not publish anything, leave the screen once you have checked.

The link can be made in one direction or the other, as you prefer. There is no point doing all 3 routes, the result is identical.

Through the Facebook Page, switch to Page mode rather than personal profile before opening Linked accounts.

You unlink in the same place, the Instagram accounts screen in the portfolio settings, the one from step 3.

And if a label has changed. Meta regularly renames its screens, and the Linked accounts section has already carried several names. Trust the meaning of the action, connecting or linking an account, and use the settings search. The feature does not disappear, it moves house.

An Instagram account can only be attached to one Page at a time. Detach it from the old one, then link the new one.

A. Detach the old Page

If you have the Meta Verified badge, check your subscription first. Meta warns that unlinking may cancel it.

1. Open your Instagram profile > Edit profile.
2. Public business information, or Profile information for a creator account > Page > Disconnect Page.

B. Remove the old Facebook profile

1. Instagram settings > Accounts Center > Accounts, or Manage accounts.
2. Remove, next to the old Facebook profile.

Your posts and the Page stay in place.

C. Change portfolio, if Meta blocks you

1. Old portfolio > Settings > Accounts > Instagram accounts > remove the account.
2. New Page's portfolio > Settings > Accounts > Instagram accounts > Add.

An Instagram account can only live in one portfolio. If the old one belongs to a supplier, ask them to remove it.

D. Link the new Page

1. Edit profile > Page > Connect or create > Continue.
2. If the old Facebook account shows up, tap Change Facebook account.
3. Choose the new Page > Connect.

If the new Page does not exist yet, follow our guide to create a Facebook business Page.