Give access to your Google Ads account

Go to ads.google.com and sign in.

Check you are on the right Google Account. Look at the circle at the top right. If you have a personal address and a work address, use the one that owns the advertising account.

What you should be seeing now.

• Your campaigns or a dashboard. You are in the right place.
• An invitation to create your first campaign. Your account is brand new, and that is not a problem. The link works on an empty account too.

Find your customer ID, at the top of the screen, next to your name. It is 10 digits long and is written in the form 123-456-7890. Copy it and send it to us, because it is the only thing we need.

On a computer if possible. The settings screens are cramped on a phone. If all you have is your mobile, open ads.google.com in your browser and ask for the desktop version.

This step is on us, there is nothing for you to do.

With your 10-digit number, our manager account sends a link request to yours. Google then lets you know by email.

Why it works in that direction. Google does not let an advertiser attach their own account to an agency. The agency asks, and you accept. That rule protects you, because nothing can happen without your approval.

The email comes from Google, with a button to accept directly. If you cannot find it, check your junk folder. And in any case, the next step shows you the route from inside your account.

In the left-hand menu of Google Ads, right at the bottom, click Admin, the cog icon. Depending on the version, this section is called Administration.

Then open Access and security, and the Managers tab. Depending on the version you may also see the word Administrators, and it is the same page.

Our request appears in the list, marked as pending. In the actions column, click Accept.

That is it, the link is live. You stay the owner of your account, you have simply linked it to ours.

A word on wording. Google moves this section regularly, and it used to live behind the tools spanner at the top right. If you cannot spot it at first glance, look for the page that lists who has access to your account, because that is always the right one.

Take the chance to read the list again. An old agency is sometimes still sitting there. A forgotten access to an advertising account is an access to your budget.

Our account now appears in the list of managers, with no pending note. There is nothing else to check.

We create and tune your campaigns, while the billing stays entirely with you.

To break the link one day, you come back to this same page and delete our line. It is immediate, with no notice period, and your campaigns stay in place.

Want to see what a first campaign looks like? Find out how to launch a Google Ads campaign that brings in leads on a small budget, screen by screen.

And if you would rather first understand what you are handing over, the way the auction works, the real costs and what Google automates whether you like it or not in 2026 are explained in Google Ads, capturing buying intent.

To run your videos as adverts too, you need a channel linked to this account. Our guide to creating a business YouTube channel explains how to go about it, Brand Account included.

This step only concerns online shops. You do not sell products on your website? You are done, have a good day.

For everyone else, your products live in a tool called Google Merchant Center. It is what shows your items with a photo and a price directly in Google results.

The principle is the same as for Google Ads. Go to merchants.google.com, open the People and access section in the settings, and add our address contact@metabacklinks.com.

Your catalogue stays with you, you are simply opening access to it. And here again, you close it again whenever you want.

These instructions assume your account already exists. If it does not, start there, and do not create it in a hurry.

Create a Google Ads account, in 15 minutes. You will find the 3 permanent decisions that nobody warns you about, in particular the time zone and the currency, which can never be changed afterwards.

Then come back here to give us access.